The Commerce Undergraduate Society (CUS) Visual Identity Guidelines serves two main purposes:

  • To establish the design specifications and standards for the consistent, accurate application of the logo’s and their supporting elements.
  • To itemize the instructions for specification, printing and stamping of items branded with CUS.

The logo and its elements must be reproduced only in its formats which are displayed in these guidelines. Under no circumstance may the logo be modified in any way.

Situations may occur when an item will be introduced for which there is no precedent within these guidelines. Please observe the basic principles we have established; this will ensure all material remains true to the spirit of the design style shown in these guidelines.

If you are unsure of reproduction methods, please contact the Vice-President Marketing at



The CUS uses the Aller font.


Downloading PNG files: You will be redirected to another window where you must right-click the image and choose the “Save Picture As” option to save the file to your computer.